joshua kauffman & Gwendolyn Floyd

Joshua is co-founder of REGIONAL, with which he performs and applies original and critical analysis of global spaces, culture and commerce, uncovering and developing opportunities and projects for profitable innovation and meaningful cultural intervention.

With REGIONAL, Joshua is also a globally-active researcher and advisor in technology-related urban, social and consumer scenarios. His work and methodologies have been applied in academic, artistic, non-governmental and private-sector contexts.

REGIONAL has recently completed numerous projects in Cuba and China, and has been invited to lecture on those experiences at Stanford, Harvard, Intel, O'reilly's Emerging Technology conference and at the Institute for the Future.

With REGIONAL he is a frequent lecturer in academic contexts such as the Hong Kong Polytechnic Schools of Business and Design, and the University of California San Diego. In forthcoming months he will be teaching in the Future Initiatives program at SCI_arc (the Southern California School of Architecture), participating in the development of the framework for understanding the effects of the Internet on Democracy at Harvard's Berkman Center, and delivering a paper about the ethics of ubiquitous social networking for the Hungarian Academy of Sciences.

In private-sector contexts he advises on design and strategic development. Forthcoming projects include the creation of a full ecologically sensitive product-service system and developing the global strategy for a top-five internet company.

Some clients include the Philips Design Group, Nike, Plantronics, Honda/Blast Radius, Ebay, Yahoo, Trendwatching.com, and the Institute for the Future.