alex de carvalho

An avid user of social networks, Alex works at the intersection of online social interaction, website user experience, and marketing programs. He specializes in the practical application of social media platforms, culture, and ethics for external and internal community engagement, product development, and business processes.

Alex teaches at the University of Miami School of Communication, where he lectures about social media to both students and professors. During the semester-long course, journalism and PR students learn about online identity and expression, community engagement, brand building, and citizen journalism.

He is the co-founder of StartPR, an online service for reputation management, blogger relations, and brand monitoring. StartPR helps you to notice and engage with people who are mentioning you and your products and services.

Alex advocates for the growing South Florida tech and new media community. He is a co-founder of the Social Media Club’s South Florida chapter. He also runs BarCamp Miami “un-conferences” and co-organizes RefreshMiami, the network of new media professionals. He is building the region’s chapter of Mobile Monday. Over the past three years, these activities and events have helped startup companies develop new business, create partnerships, and find talent.

Alex brings a combination of strategy and organizational consulting, marketing, and entrepreneurial experience. Previously, he co-founded a leading European startup that delivers online hosted marketing services. Prior to that, he advised blue-chip companies on strategy, organization, and communications, including Air France, Le Parisien, the Government of Mexico, British Airways, Repsol, VISA, Saint-Gobain, Publicis, General Motors and Nortel Networks.

An Insead MBA, Alex speaks English, French, Portuguese, Spanish and Finnish.