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The Cool Curve

The Impact of Social Media on our Thinking Skills Toolkit

The Cool Curve is a graphical representation of the creative process. It has been useful to us in understanding the trajectory of an idea, from an ill-formed thought to a fully-formed product.

It was instrumental in helping us to design a Thinking Skills Toolkit, based on standard De Bono and Buzan provocation techniques.

More recently, the rise of Web 2.0 and Social Media in particular, has transformed the creative landscape. The Cool Curve has been integral to re-evaluating the toolkit.