"We die."
With that opening salvo, I kicked off chapter one of The Cluetrain Manifesto. While death is no joke, it does put certain aspects of our common humanity into perspective. Grandiose pretensions become laughable. Self-righteous posturing becomes transparently hilarious. Fear unpacked morphs into vulnerable compassion. People of Earth: we could be heroes.
June 25 and 26, 2009, Copenhagen, Denmark
